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Premier Inn - Wikipedia. Premier Inn is a British exclusive hotel chain and the UK's largest hotel brand, with more than 5.
It operates hotels in a variety of locations including city centres, suburbs and airports competing with the likes of Travelodge and Ibis hotels. The company was established by Whitbread as Travel Inn in 1.
Travelodge. Whitbread bought Premier Lodge in 2. Travel Inn to form the current business under the name . Premier Inn accounts for 7. Whitbread's earnings. History. The first site to open was next to .
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Whitbread renamed every hotel . These sites kept their leisure facilities such as a swimming pool and gym, except the hotel situated at Norman Cross. Premier Travel Inn started to launch a new bedroom design during this year to move away from the differences of .
Until then rooms had remained as they had been before and new hotels were designed as . The hotels were converted to Premier Inns.
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In July 2. 01. 5, the 7. Premier Inn was opened in Kingston- upon- Thames, London. Hotels are found either in city centres or on the outskirts near to major A roads and Motorways. In October 2. 01. Premier Inn hotels located at Roadchef and Moto Motorway Service Stations were sold to Days Inn after the franchise agreement was terminated. Premier Inn offer bus transfers to and from Dublin Airport, which is nearby.
This is the first move to expand the brand beyond the UK. The joint venture has identified three sites in Dubai, creating more than 8. Room rates are expected to cost in the range of . The first Premier Inn in Dubai to open was a 3. Dubai Investment Park. A similar size hotel at Dubai Airport, and a 2. Dubai Silicon Oasis on Emirates Road, were opened.
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There is also a Premier Inn located in the Abu Dhabi Capital Centre, and the new Premier Inn located in Abu Dhabi International Airport which opened on 1. November 2. 01. 3. In 2. 00. 7, Premier Inn announced that it has entered into a 5. Emaar- MGF . This will be Premier Inn. Over the 1. 0- year period, the venture was to create some 8.
The sites were targeted in the Delhi Region (National Capital Region), Chennai, Goa, Hyderabad and Chandigarh. Most hotels are accompanied by a Whitbread restaurant such as Whitbread Inns, Table Table, Brewers Fayre or Beefeater. The majority of town/city centre hotels have an in- house restaurant called Thyme. Former Express by Holiday Inn sites have a Mitchells & Butlers restaurant, either Harvester, Toby Carvery or Vintage Inns. Some hotels have a third party restaurant that used to be owned by Whitbread such as TGI Fridays.
Newer inner city Premier Inns which have been built in smaller spaces have a restaurant called The Kitchen. Advertising. After Travel Inn and Premier Lodge merged, animated adverts were used to advertise the merge. In late 2. 00. 7 comedian Lenny Henry became the face of the campaign and is now in every advert. Premier Inn stated that this was due to its rooms being . It also showed a story where Premier Inn misspelt many city and town names such as naming Livingston, .
Premier Inn have made substantial investments in both its main website and mobile app for smartphone bookings, and these are further complemented by affiliate marketing, whereby third party websites drive bookings onto the premierinn.